Lifestyle marketing · Customer experience · Digital concierge
A high-tech, high-touch privilege ecosystem connecting Thailand's wealthiest clients to a curated world of lifestyle, travel, and concierge rewards — powered by hybrid AI and human expertise.
World Reward Solutions builds and runs the privilege programmes behind premium cards, priority banking tiers and luxury brand memberships — the offers, the platform that delivers them, and the concierge team that answers when a member calls.
We work high‑tech and high‑touch: technology and content carry the everyday, and people take over the moment a request needs judgement. Our clients keep their brand at the front; we operate everything behind it.
Talk to our corporate teamWho we work with
Privilege programmes for private banking, wealth and premium card portfolios — designed around the customer segments you are trying to acquire, deepen and keep. Benefits are curated, priced and refreshed against real redemption data, not left to age on a microsite.
Explore programme services
Access to an affluent, verified audience, and the campaign machinery to reach it — seasonal offers, loyalty mechanics, editorial features and events, delivered through our platform and our media partners across the region.
See the platformOur services
Engaged individually or as a managed whole — strategy and supplier negotiation, the technology that delivers the benefit, the team that fulfils it, and the content that keeps members coming back.
01
Sourcing, negotiating and managing the offers behind your programme, across dining, travel, retail and entertainment.
02
The delivery layer — issuing, redeeming and reporting on privileges through your own app, portal or card programme.
03
A multilingual team booking travel, tables and tickets on your members' behalf, by chat, phone or app.
04
The editorial and social layer that gives a programme a voice — and gives members a reason to open it.
Why WRS leads
Scale, reach and a service model that stays lean as the programme grows.
Under active contract and live on the WRS technology platform.
150,000 wealth clients — 80% of Thailand's total affluent base.
Access to 500 ultra-high-net-worth records — around half the national total.
Sustained revenue growth via API, access and hybrid concierge channels.
A hybrid AI–concierge model delivering lean-cost, scalable customer service.
Vendor partners across Thailand and the region for lifestyle rewards.
Market position
Our clients
The institutions whose customers we look after — and the brands whose privileges we deliver.
Luxury Lifestyle Awards 2023
Awarded to Silver Voyage Club, our concierge membership brand — the same desk, people and service standard that sit behind the programmes we run for corporate clients.
Client reference projects
A selection of engagements across banking, real estate, payments, automotive, insurance and global summits.
Private banking
Designed and operated an end-to-end privilege programme across three membership tiers, with entitlements, service levels and redemption rules configured separately for each tier and delivered under the bank's brand.
Real estate
Built the resident privilege proposition for a premium residence project and supported it on two fronts: an on-site concierge team and a digital concierge channel giving residents access wherever they are.
Corporate banking
Delivered a reward platform via API into the bank's own customer app, allowing end customers to browse and select rewards matched to their own preferences — without ever leaving the bank's environment.
Automotive
Created a digital butler service for the brand's owners, extending the ownership experience from the vehicle into travel, dining and lifestyle requests handled on the brand's behalf.
Global membership
Sourced, contracted and managed a global airport privilege portfolio — lounge access, VIP fast-track, porter service and airport spa — across the issuer's international footprint.
Global payments
Delivered special programmes and campaign experiences that cannot be purchased on the open market, supporting the platform's premium tiers with access secured through our own supplier relationships.
Insurance
Built and ran a fine-dining privilege campaign for an insurer's highest-value customers, delivered through digital redemption with restaurant partners contracted and managed by WRS.
Global summit
A digital concierge and global event booking platform built for summit delegates — hotel booking, airport transfer, event schedule, meeting support, restaurant reservations and local experiences in a single app, with a live assistance channel behind it. Used by more than 5,000 delegates, from global chief executives to economic leaders' representatives.
Concierge
Redemption is where a campaign succeeds or fails. We run both ends of it — the digital channel where members browse and choose, and the people who book, confirm and stay with the request until it is delivered.
Members open the programme inside your app or ours, see the privileges their tier entitles them to, and redeem in a few taps. Eligibility, allocation and expiry are applied automatically, and every redemption is reported back to you.
When a request needs judgement — a restaurant that is full, a change of plan mid-trip, a supplier who has to be called — a named concierge picks it up and carries it from selection through to fulfilment.
Every campaign is built from a curated set of privileges across travel, dining, motoring, wellbeing and access. The member picks what suits them; our team contracts the partners, holds the inventory and fulfils whatever is chosen.
World Rewards Platform
The platform issues and redeems privileges wherever your members already are — inside your banking app, your card portal, or ours — and hands off to a human the moment a request needs one.
Our team
Commercial, technology and operations leadership based in Bangkok.
Group Chief Executive Officer, ULTR Group
Jakkapan Rattanapet has built his career from the service desk upward, which is unusual for someone now running a technology platform — and is the reason WRS works the way it does.
He began in 2007 as a concierge at Four Seasons Resort Chiang Mai, taking the requests himself. From there he moved through the operating side of the industry — Dusit International, The Erawan Group and Sansiri — before joining the international lifestyle-services companies that define the global concierge market: Quintessentially Thailand, Aspire Lifestyles and Consortio Singapore. That period gave him a rare vantage point: he has seen how the world's largest privilege programmes are sold, and how they perform once a client is actually waiting.
In 2013 he left to build his own venture, on the conviction that the model was upside down — that service quality could not be licensed in, and that the technology behind it had to be owned rather than rented. In 2018 he rebuilt the business as a technology company under World Reward Solutions, moving it from manual fulfilment to an API-first platform serving banks, airlines, telecoms and corporates.
Today he is Group CEO of ULTR Group — Urban. Lifestyle. Travel. Rewards. — a Bangkok-based holding company operating six businesses across privilege technology, concierge membership, yachting, hospitality, media and lifestyle, including World Reward Solutions and Robb Report Thailand.
Our group
Urban. Lifestyle. Travel. Rewards. — a Bangkok holding company operating six businesses across privilege technology, concierge membership, yachting, hospitality, media and lifestyle.
The parent group behind our privilege technology, hospitality, media and lifestyle businesses.
ultrgroup.com
Privilege technology, lifestyle marketing and corporate concierge.
worldrewardsolutions.com
Concierge membership and private travel — winner, Best Luxury Concierge Services Thailand 2023.
silvervoyageclub.com
Members' yacht club and waterfront hospitality — charters, berthing and private events.
flowyacht.club
Luxury editorial in print and digital, and the RR1 membership alongside it.
robbreport.co.th
Premium English-language travel and lifestyle media for Thailand and Southeast Asia.
lifestyleandtravelmedia.comGovernance
We handle the customer data and spending behaviour of some of the region's most sensitive portfolios. Our commitment to good corporate governance rests on five principles.
Common questions
World Reward Solutions builds and runs the privilege programmes behind premium cards, priority banking tiers and luxury brand memberships — the offers, the platform that delivers them, and the concierge team that answers when a member calls.
Two audiences on one privilege infrastructure. Banks and financial services get privilege programmes for private banking, wealth and premium card portfolios, curated and refreshed against real redemption data. Luxury brands and corporates get access to an affluent, verified audience and the campaign machinery to reach it — seasonal offers, loyalty mechanics, editorial features and events.
Four capabilities run a privilege programme end to end: Benefits & Privileges Management, the World Rewards Platform, Corporate Lifestyle Concierge, and Lifestyle Content Management. They can be engaged individually or as a managed whole.
Yours. Clients keep their brand at the front and WRS operates everything behind it. The platform issues and redeems privileges wherever members already are — inside your banking app, your card portal, or ours.
Both ends of redemption. The digital concierge lets members browse and redeem in a few taps, with eligibility, allocation and expiry applied automatically and every redemption reported back. When a request needs judgement, a named personal concierge carries it from selection through to fulfilment. The portfolio spans dining and nightlife, travel, limousine, hotels and resorts, retreats, yachting, events and airport arrivals.
Commercial, technology and operations leadership are based in Bangkok, at Ratchada One Office Building, Ratchadaphisek Rd, Chan Kasem, Chatuchak, Bangkok 10900. Use the enquiry form on this page, email [email protected], or call +66 2-016-9998.
Contact
Send us a note and our team will contact you shortly after.
Lifestyle marketing, customer experience and digital concierge — we've got you covered.
